Q4 2020 Performance of Top Theme Park Apps in Australia on iOS

As the year 2020 came to a close, the theme park industry continued to engage guests through their mobile applications. Here's a look at how the top theme park apps performed on the iOS platform in Australia during the fourth quarter, as reported by Sensor Tower.

Village Roadshow Theme Parks saw a significant increase in downloads, starting the quarter with roughly 7.4K downloads and ending with a spike to over 10K. Weekly active users followed a similar upward trend, beginning at approximately 15.5K and reaching over 22K by year-end.

SeaWorld experienced more modest download numbers, with an initial 57 downloads in the first week of Q4 and a notable peak of 203 downloads in the last week. Active users showed a dip mid-quarter but ultimately increased, rising from 51 to 137 weekly active users.

My Disney Experience maintained a steady presence in the market, with downloads fluctuating around the 30s throughout the quarter and weekly active users hovering between 400 and 500. Revenue figures showed some variability, with a peak of 44 USD in mid-December.

The Disneyland® app's downloads remained consistent, with numbers generally ranging in the 20s, while weekly active users saw a slight decline from around 943 to 693. Revenue for Disneyland® showed some increases, particularly in the weeks of November 23 and December 14, with 23 and 26 USD respectively.

Lastly, Shanghai Disney Resort, while not generating revenue, saw downloads peak at 54 in late October and end the year at 28. Weekly active users showed a high of 153 in the same late October period but ended the quarter with a slight decrease to 128.

For more detailed insights and performance metrics, Sensor Tower's platform offers an in-depth analysis of app trends and user engagement.